SOWY:
Good communication
cannot be improvised!

Tania Van den Brande has been working in digital communication for 20 years. Juggling SEO & SEA, she has gradually established herself as a true marketing strategist. Today at the head of Sowy, this dynamic forty-something boasts a variety of tools, solid support and targeted training to help companies gain visibility and name recognition on Google and on social networks. Time to make her acquaintance.

To each his own! ”says the CEO of Sowy without batting an eyelid. And the figures prove her right: 1.78 billion websites online in 2020, is a figure that makes you dizzy and begs the question: how can you make sure that your company is not drowned in the mass? Tania Van den Brande speaks from experience. “It is not enough to create a company to see it grow. It must also be visible! I have been helping companies to optimize their visibility, and therefore their name recognition, among their target audience for 20 years ”

Adapting a message to its target, writing concisely on Facebook, feeding Instagram with relevance, tracking the interest of a client according to a certain action, etc., trying to increase one’s visibility can quickly turn out to be time consuming indeed! “An SME owner has other things to do, especially with this health crisis, even if I am convinced that the entrepreneurial spirit is stronger than COVID-19! Nevertheless, to each his own when it comes to exercising his or her skills, and mine is communication. Welcome to my world. ”

An SME that caters to SMEs

The daily work of Tania Van den Brande and her team consists of designing a real digital communication strategy. The first step is vital: listening to the client. “Sowy is a small company made up of partners with inter-complementary skills. The experience of generation X combined with the enthusiasm of millennials, with the same entrepreneurial spirit! We are hyper-reactive, almost married to our comm’ tools (laughs).” An entrepreneurial family spirit”, she insists, “to stay as close as possible to our clients’ wishes. We are above all an SME that caters to SMEs.”

Creating web content, feeding the social networks, natural and paid referencing, are part and parcel of Sowy’s missions. But Tania Van den Brande also boasts a solid business network, “setting up synergies between our various clients is also part of our remit.”

Communication costs a lot of money. Make no mistake!

There are many inexpensive techniques for gaining visibility. “We apply personalized pricing formulas, which depend on the needs of each SME. Whatever the chosen communication strategy, support remains our strong point. The same goes for the training we provide to help you reach your target. I’m used to saying that sharing your knowledge doesn’t make you any less rich quite the contrary!” concludes Sowy‘s CEO enthusiastically.

More than accountants, ODB’s employees love entrepreneurs, and they show it each and every day….

Vous souhaitez avoir l’esprit libre pour consacrer toute votre énergie à bâtir ou développer votre entreprise ? Les experts d’ODB sont vos alliés pour affronter l’économie en mouvement dans laquelle nous vivons.????

Contactez-nous maintenant :

Par l’envoi de notre formulaire de contact, vous nous accordez le droit de stocker vos informations personnelles dans la base de données de ODB. Ces informations ne seront utilisées que pour répondre aux demandes que vous avez exprimées dans notre formulaire de contact et pour vous envoyer nos newsletters. Aucune information à votre sujet ne sera divulguée à un tiers. Vous aurez toujours la possibilité de vous désinscrire de notre liste d’emailing en sélectionnant l’option « se désinscrire » disponible en bas de newsletter.